Introduction

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Life Hive Nutrition ("we," "us," or "our") is committed to protecting your privacy and the confidentiality of your health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (www.lifehivenutrition.com), mobile application, and related services (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.

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Information We Collect

Personal Information

We may collect the following types of personal information:

• Payment Information: Billing address and payment method details (processed securely through third-party payment processors)
• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, profile information
• Demographic Information: Age, gender, location
• Health Information: Dietary preferences, food allergies, medical conditions, nutrition goals, food photographs, meal logs, and other health-related data you provide
• Insurance Information: Insurance provider details, policy numbers (when applicable for dietitian services)

Health Information and HIPAA Compliance

When you receive nutrition counseling services from our registered dietitians, the health information we collect may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). We maintain strict safeguards to protect your PHI in accordance with HIPAA regulations.

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For corporate wellness challenge participants who are not receiving clinical dietitian services, your information may not be subject to HIPAA but will still be protected with the same high standards of security and confidentiality.

Automatically Collected Information

When you use our Services, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: Pages visited, features used, time spent on the app, interaction patterns
• Location Data: General location information (with your permission)
• Camera and Photo Information: When you take food photos through the app, we collect images and associated metadata‍
• Log Data: IP address, browser type, access times, referring URLs

Information from Third Parties

We may receive information about you from:

• Healthcare Providers: Physicians who refer you to our services
• Employers: Corporate wellness program administrators (limited to program participation data)
• Insurance Companies: For verification and billing purposes‍
• Social Media: If you choose to connect your social media accounts

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How We Use Your Information

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We use your information for the following purposes:

To Provide Our Services

• Deliver personalized nutrition counseling and coaching
• Process and track your food photographs and meal data
• Administer wellness challenges and track your progress
• Facilitate communication with your assigned registered dietitian
• Generate insights and recommendations based on your nutritional intake
• Process payments and manage billing

For Healthcare Operations

• Coordinate care with your referring physician
• Submit claims to insurance providers
• Maintain medical records and clinical documentation
• Ensure continuity of care across our team of dietitians

To Improve Our Services

• Analyze usage patterns and trends (in aggregate, de-identified form)
• Develop new features and functionality
• Conduct research to improve nutrition counseling methods
• Train our AI-powered food recognition and tracking tools

For Communication

• Send appointment reminders and notifications
• Provide wellness challenge updates and motivational messages
• Share educational content and nutrition tips
• Respond to your inquiries and support requests
• Send administrative information about your account or services

For Legal and Safety Purposes

• Comply with legal obligations
• Protect the rights and safety of our users and staff
• Prevent fraud and enforce our Terms of Service
• Respond to legal requests from authorities

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How We Share Your Information

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We respect your privacy and do not sell your personal information to third parties. We may share your information only in the following circumstances:

With Your Consent

We will share your information with third parties when you explicitly authorize us to do so.

With Healthcare Providers

• Referring Physicians: We share relevant nutrition counseling information with physicians who referred you to our services‍
• Your Healthcare Team: With your authorization, we may coordinate care with other healthcare providers involved in your treatment

With Service Providers

We engage trusted third-party vendors who assist us in operating our Services:

• Cloud hosting and data storage providers
• Payment processors
• Insurance billing services
• Communication and email platforms
• Analytics and research partners (who receive only de-identified data)

These service providers are bound by contractual obligations to keep your information confidential and secure, and to use it only for the purposes we specify.

With Employers (Corporate Wellness Programs)

If you participate through your employer's wellness program:

• We may share de-identified, aggregate participation data with your employer
• We will not share individual health information, food photos, or personal details with your employer without your explicit consent
• Your employer will only receive information about program completion and general participation metrics

For Legal Compliance

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or other legal processes
• Requests from law enforcement or government agencies
• Efforts to protect our rights, property, or safety, or that of others
• Prevention of fraud, security threats, or illegal activities

Business Transfers

If Life Hive Nutrition is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information.

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Your Rights and Choices

Access and Correction

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Receive a copy of your health records
• Request a detailed accounting of disclosures of your PHI

To exercise these rights, contact us at info@lifehivenutrition.com.

HIPAA Rights

If you are receiving clinical dietitian services, you have specific rights under HIPAA, including:

• The right to receive a Notice of Privacy Practices
• The right to request restrictions on certain uses and disclosures of PHI
• The right to request confidential communications
• The right to file a complaint with us or the U.S. Department of Health and Human Services

Data Deletion

You may request deletion of your account and associated data by contacting us. Please note:

• We may retain certain information as required by law or for legitimate business purposes (e.g., billing records, insurance claims)
• Deletion requests may not apply to de-identified data used for research or analytics
• We will retain clinical records in accordance with applicable healthcare regulations

Marketing Communications

You can opt out of promotional emails by:

• Clicking the "unsubscribe" link in any marketing email
• Adjusting your notification preferences in your account settings
• Contacting us directly

Please note that you cannot opt out of essential service-related communications (e.g., appointment reminders, billing notifications).

Cookie Preferences

You can control cookies through your browser settings. Note that disabling cookies may limit your ability to use certain features of our Services.

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Data Security

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We implement robust security measures to protect your information:

Technical Safeguards

• Encryption of data in transit and at rest
• Secure, HIPAA-compliant cloud infrastructure
• Regular security audits and vulnerability assessments
• Multi-factor authentication for staff access
• Automatic session timeouts and secure login protocols

Physical and Administrative Safeguards

• Restricted access to systems containing personal information
• Staff training on privacy and security practices
• Business associate agreements with all service providers handling PHI
• Regular backup and disaster recovery procedures

Despite our efforts, no security system is impenetrable. We cannot guarantee the absolute security of your information. If we become aware of a breach affecting your PHI, we will notify you as required by law.

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Data Retention

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We retain your information for as long as necessary to:

• Provide you with our Services
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

Clinical Records: We retain medical records for registered dietitian services for at least seven years from the date of last service, or longer as required by state law.

Account Information: If you close your account, we will delete or de-identify your data within 90 days, except where retention is required for legal or legitimate business purposes.

Research Data: De-identified data used for research may be retained indefinitely.

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Children's Privacy

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Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

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International Data Transfer

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Life Hive Nutrition is based in the United States. If you access our Services from outside the U.S., your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services, you consent to this transfer.

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California Privacy Rights

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If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights

To exercise these rights, email us at info@lifehivenutrition.com

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Changes to this Privacy Policy

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We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of significant changes by:

• Posting a notice on our website
• Sending an email to the address associated with your account
• Providing in-app notifications

Your continued use of our Services after changes become effective constitutes acceptance of the revised Privacy Policy.

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Contact Us

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If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

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Life Hive Nutrition
Email: info@lifehivenutrition.com
Phone: 973-508-5694
Mail: 101 Eisenhower Pkwy, Ste 300, Roseland, NJ 07968

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For HIPAA-related concerns or to file a complaint, you may also contact:

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U.S. Department of Health and Human Services
Office for Civil Rights
Phone: 1-800-368-1019
Website: www.hhs.gov/ocr/privacy

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Acknowledgment

By using Life Hive Nutrition's Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.